Human relations are a useful way to think about brands

Wimbledon’s new automated line-calling system glitched during a tennis match Sunday, just days after it replaced the tournament’s human line judges for the first time.  The system, called Hawk-Eye, uses a network of cameras equipped with computer vision to track tennis balls in real-time. If the ball lands out, a pre-recorded voice loudly says, “Out.” If the ball is in, there’s no call and play continues. However, the software temporarily went dark during a women’s singles match between Brit Sonay Kartal and Russian Anastasia Pavlyuchenkova on Centre Court.  At 4-4 in the opening set, Pavlyuchenkova reached game point when Kartal…This story continues at The Next Web

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